Leading with Purpose
Empowering people and organizations through mind science, leadership, and heart
From Science to Strategy
I’m Ayesha Masood — a neuroscience graduate, ICF-certified executive coach, and strategic consultant with over 15 years of experience driving change across healthcare, sports, and government sectors. I’ve worked with some of Qatar’s most impactful organizations, including Aspetar, Aspire Zone, Qatar Foundation, and the FIFA World Cup Qatar 2022.
​Whether I’m coaching individuals through personal breakthroughs or helping institutions align strategy with purpose, my work blends the science of the mind with the art of leadership. At the heart of it all is a deep belief in human potential — and a calling to help people lead with clarity, confidence, and compassion.
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My clients are saying ........
Dr. Fethi Regaig
“Ayesha’s session on Emotional Intelligence was both insightful and transformative. Through her guidance, I developed a deeper understanding of self-awareness, self-regulation, and the impact of emotions in professional interactions. The introduction to the Six Seconds model and mindfulness techniques helped me strengthen my ability to connect with patients and colleagues more effectively. Her ability to simplify complex concepts and create a safe, reflective space made the experience truly impactful.”
Dr Faraha Khanam
"The program was an outstanding experience. Ayesha and her team delivered the content with clarity, depth, and genuine expertise. The hands-on activities and real-world healthcare applications made the learning immediately relevant and impactful.
The program’s pace, structure, and interactive format allowed for reflection, collaboration, and meaningful growth. I walked away with tools I can use to enhance patient care, improve communication, and build stronger, more emotionally intelligent teams. Truly a valuable investment in both my personal and professional development.”
Suzak Kazak
A Surprisingly Transformative Experience I recently had a coaching session that completely exceeded my expectations. Going into it, I was hesitant and unsure if I could actually relax enough to open up and share my past experiences. To my surprise, the session created a space that felt incredibly safe and inviting, allowing me to express thoughts and feelings I didn’t even realize I had been holding onto. The coach Ayesha’s gentle yet insightful approach helped me uncover emotions and perspectives that had been buried for a long time. It was eye-opening and, in many ways, healing. I came away from the session feeling lighter, more self-aware, and with a sense of clarity I didn’t expect.
Dr Rajeev Thomas
Ayesha is renowned for conjuring up unique delivery of sessions that instill profound transformations in the attendees. Very often the answers to problems faced by clients exist within themselves. All that's needed is a key to open the doors to these answers. Ayesha is 'The key'.
Amal Aslam
“My coaching journey with Ayesha began at a time when I was overwhelmed — struggling to balance work, home, and personal time. In our very first session, Ayesha asked me a simple but powerful question: ‘How would you be if you achieved balance between work and home?’ That one question opened my eyes to everything I’d been ignoring.
With her calm, structured guidance, Ayesha helped me assess my routine, identify what truly mattered, and create a plan that allowed space for my family, my spouse, and myself. Even small shifts made a big difference — I now spend intentional time with my kids, listen more, and involve myself in their lives without feeling drained. I’m truly grateful for the clarity, care, and precision Ayesha brings to her coaching.”
Khalid Chackachiro
“This program helped me shift my perspective on how I relate to people at work — and more importantly, how I connect with myself. Learning about my own personality gave me the tools to better understand others and build more meaningful interactions. Ayesha, as an instructor, was incredible — full of positive energy and wisdom. The interactive and practical sessions took the learning to another level and made everything truly stick.”
Laily Roychoudhury
“It was just amazing — so much in my life has changed since I met Ayesha. She’s incredibly friendly and supportive, and her questions enabled me to move beyond my past and step into my future with confidence. Her guidance was truly effective, and I’m deeply thankful for her presence in my life. May she continue to bless others the way she’s blessed me.”
Walid Medimegh
“Over three years, Ayesha’s Emotional Intelligence program helped me grow from self-awareness to full integration in my personal and professional life. I became more resilient, balanced, and deeply connected to others. The real-world tools and safe space for reflection made all the difference.”
Blessy Idi
“This program was a real eye-opener. It helped me understand the people around me on a deeper level — and most importantly, it helped me understand myself. Learning about our personalities has completely changed the way I interact and connect with others.”
Ms. RAS
It was enlightened. I explored some aspects in me wasn’t aware of, also it provided me with some ways to look at deep issues to handle
Vlidimer M
“The program was incredibly well organized and interactive, but what stood out most for me was how personal it felt. It gave me the space to pause and really reflect on who I am and who I want to become. The discussions opened my eyes to areas I had been overlooking — and for the first time in a long time, I felt like I was doing something just for me. It helped me reconnect with myself, and that’s a gift I’ll always be grateful for.”
Dr. Syed Maliki
​The exercises and discussions in the program gave me tools I could immediately apply — not just at work, but in my personal life too. I feel more equipped to understand and manage my emotions, and I’ve noticed a real difference in how I interact with patients and colleagues. I especially appreciated how the program helped me tune in to patients’ emotional needs and respond more effectively. It’s an important, eye-opening experience for anyone working in healthcare.”